Univ.-Prof. Dr. Bernd W. Wirtz
Prof. Bernd W. Wirtz studied business administration in Cologne, London and Dortmund. He later served as a lecturer for media management and management at the Universities of Duesseldorf (Germany) and Zurich (Switzerland). In 1994, he was awarded a doctorate in the field of new media and competition strategies (Doctorate in Business Administration).
After finishing his studies, Prof. Wirtz worked as a consultant with Roland Berger & Partners as well as Andersen Consulting/Accenture (Manager in the field of new media/electronic commerce) and as a Lecturer at the University of Zurich. From 1999 to 2004 he was a full professor (Deutsche Bank Chair for strategic management) at the University of Witten/Herdecke (Germany). Since 2004 he has been a full professor (Chair for information and communications management) at the German University of Speyer (Germany).
Prof. Wirtz is an editorial board member of the journal Long Range Planning, the Journal of Media Business Studies, The International Journal on Media Management, the Journal of Business Models, the International Journal of Business Environment, the Public Organization Review and the International Review on Public and Nonprofit Marketing. He has several years of experience in consulting on strategy projects for leading media and telecommunication enterprises and the European Commission. His publications focus on media and internet management, business model management, marketing, electronic business and e-government (approximately 300 publications).
In total Prof. Wirtz has published more than 20 books (e.g. 11th edition of Media and Internet Management in German, 8th edition of Digital Business in German, 4th edition of Direct Marketing in German, 5th edition of Business Model Management in German, 4th edition of Mergers & Acquisitions Management in German).