Books
Digital Business, 8. Edition, Heidelberg 2024
![](https://www.berndwirtz.com/wp-content/uploads/2024/06/BW_DB_EN_2eds.jpg)
Digital Business and Electronic Commerce: Strategy, Business Models and Technology, 2. Edition, Heidelberg 2024
![](https://www.berndwirtz.com/wp-content/uploads/2023/04/MIM_ed11DE.jpg)
Medien- und Internetmanagement, 11. Edition, Wiesbaden 2023
![](https://www.berndwirtz.com/wp-content/uploads/2022/07/EGov_1ed.jpg)
E-Government: Strategie – Organisation – Prozesse; Wiesbaden 2022
Multi-Channel-Marketing: Grundlagen – Instrumente – Prozesse; 3. Edition; Wiesbaden 2022
Digital Government: Strategy – Government-Models and Technology; Heidelberg 2022
![](https://www.berndwirtz.com/wp-content/uploads/2020/04/MM_eng_2020.jpg)
Media Management – Strategy, Business Models and Case Studies, 2. Edition, Heidelberg 2020
![](https://www.berndwirtz.com/wp-content/uploads/2020/04/BMM_eng_2020.jpg)
Business Model Management – Design, Process, Instruments, 2. Edition, Heidelberg 2020
![](https://www.berndwirtz.com/wp-content/uploads/2020/09/BMM5ed_DE.jpg)
Business Model Management – Design – Instrumente – Erfolgsfaktoren von Geschäftsmodellen, 5. Edition, Wiesbaden 2020
![](https://www.berndwirtz.com/wp-content/uploads/2019/01/BW_DBM.jpg)
Digital Business Models – Concepts, Models, and the Alphabet Case Study, Heidelberg 2019
![](https://www.berndwirtz.com/wp-content/uploads/2017/12/MA4.png)
Mergers & Acquisitions Management – Strategie und Organisation von Unternehmens- zusammenschlüssen, 4. Edition, Wiesbaden 2016
![](https://www.berndwirtz.com/wp-content/uploads/2017/12/Dima.png)
Direktmarketing – Grundlagen, Instrumente und Prozesse, 4. Edition, Wiesbaden 2016
![](https://www.berndwirtz.com/wp-content/uploads/2017/08/mimueb-192x300.jpg)
Übungsbuch Medien- und Internetmanagement, Wiesbaden 2013
![](https://www.berndwirtz.com/wp-content/uploads/2017/08/mimeng-210x300.jpg)
Media and Internet Management, Wiesbaden 2011
![](https://www.berndwirtz.com/wp-content/uploads/2017/08/bmm-208x300.jpg)
Business Model Management – Design, Tools, Success Factors, Wiesbaden 2011
![](https://www.berndwirtz.com/wp-content/uploads/2017/12/eGov-deutsch.png)
E-Government (Hrsg.), Wiesbaden 2010
![](https://www.berndwirtz.com/wp-content/uploads/2017/08/hmcm-208x300.jpg)
Handbuch Multi Channel Marketing (Hrsg.), Wiesbaden 2007
![](https://www.berndwirtz.com/wp-content/uploads/2017/08/ganzdima-201x300.jpg)
Ganzheitliches Direktmarketing (Hrsg./zusammen mit Prof. Dr. Christoph Burmann), Wiesbaden 2006
![](https://www.berndwirtz.com/wp-content/uploads/2017/08/hmam-214x300.jpg)
Handbuch Mergers & Acquisitions Management (Hrsg.), Wiesbaden 2006
![](https://www.berndwirtz.com/wp-content/uploads/2017/08/imk-211x300.jpg)
Integriertes Marken- und Kundenwertmanagement (Hrsg./zusammen mit Dr. Olaf Göttgens), Wiesbaden 2004
![](https://www.berndwirtz.com/wp-content/uploads/2017/08/hmm-210x300.jpg)
Handbuch Medien- und Multimediamanagement (Hrsg.), Wiesbaden 2003
![](https://www.berndwirtz.com/wp-content/uploads/2017/08/komplex-192x300.jpg)
Gabler Kompakt-Lexikon eBusiness, Wiesbaden 2002
![](https://www.berndwirtz.com/wp-content/uploads/2017/08/ipo-208x300.jpg)
IPO-Management – Strukturen und Erfolgsfaktoren (Hrsg./zusammen mit Eva Salzer), Wiesbaden 2001